Professor , Department of Computer Science , Magy Seif (Professor and Vice Chair of Serious Games , Professor and Vice Chair of Serious Games , University of California at Santa Cruz) El-Nasr , Truong-Huy D. (Software Engineer , Software Engineer , Google) Nguyen , Alessandro (Professor , The Royal Danish Academy of Fine Arts Schools of Architecture , Design and Conservation) Canossa , Anders (Professor , Communications Director , University of York. Co-Director , Digital Creativity Labs , Co-Director , Arena Research Cluster , Head of Analytics , Weavr) Drachen